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Virtual Crowdsourcing Communities

Track: Virtual Communities
20th Americas Conference on Information Systems
August 7-10, 2014, Savannah, Georgia, USA


Virtual Crowdsourcing Communities (VCC) have emerged as high activity domains on the Internet. VCC are designed for a variety of purposes, ranging from VCC for Creation (Wikipedia), for Work (TopCoder, odesk), or for Funding (Sell-a-Band, Kickstarter, etc.). The significance of these communities is evident by the impact they have on information and content generation as well as transmission, and socialization. For example, today, Wikipedia is quickly becoming a primary source of information in a variety of domains. Crowdsourcing is also becoming more and more attractive for firms. By practicing Crowdsourcing firms tend to get access to services, ideas, or content from a large group of people via VCC. In this vein, firms’ traditional Make-Or-Buy decisions turn to the management and integration of globally distributed resources. For example, firms source the generation of innovations or the work on tasks through VCC as the examples of Dell’s Ideastorm or Amazon’s Mechanical Turk illustrate. Within the field of IS researchers are interested in studying interaction patterns, social structures, transaction processes, management aspects, business models, and design aspects of information systems and services for VCC. Other related issues are trust, network effects as well as transaction costs. Also, the operational mechanisms of VCC are of interest to practice. In this vein, research that unlocks the value of "Wisdom of Crowds" or "Collective Intelligence" can be very insightful.

Suggested Topics

Despite the increasing popularity of VCC, several questions relating to VCC remain largely unexplored. We call for papers on all aspects of VCC. We welcome empirical, conceptual and theoretical work. Possible topics include (but are not limited to):

  • Social, political and economic impact of VCC
  • Community models, platforms, services, and interactions in VCC
  • Management of VCC
  • VCC-related business models
  • Innovation and content generation in VCC
  • Collaboration among and between VCC members
  • Case studies and empirical studies, best practices and lessons learned
  • Typologies and taxonomies of VCC
  • Labor and work organization within VCC
  • Individual and group behaviors inVCC
  • Worker performance, attitudes, motivation and satisfaction within VCC
  • Ethical issues associated with VCC

Important Dates

  • Exact dates and instructions to authors will be made available soon.

Mini-track Chair Information

  • Prof. Dr. Jan Marco Leimeister, Information Systems, Kassel University, Germany and Institute of Information Management, University of St. Gallen, Switzerland
  • Prof. Balaji Rajagopalan, Ph.D., Sam and Irene Black School of Business, Penn State University, Erie, Pennsylvania
  • Dr. Ulrich Bretschneider (Primary Contact), Information Systems, Kassel University, Germany (
  • Dr. Ivo Blohm, Institute of Information Management, University of St. Gallen, Switzerland

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